Glbal Marketing Group
Finding Solutions
 

 

SOSPlan
Making sure your organization 
has the best opportunity to succeed.


Global's SOSPlan

  • Situation
  • We determine the information necessary to help achieve our success.
    This information includes the history of he property, appraisals, feasibility studies, broker reports, programs attempted and results, people involved, competition, physical condition, legal and financial matters. We must begin with  an accurate assessment of the Situation. Every success must begin this way.
  • Objective
  • Together we define specific objectives. Two are done for the long and short term. Depending upon the situation short term can be within 90 days and long term up to five years. A budget is prepared to fund the strategies to achieve objectives.
  • Strategy
  • Based on the situation and objectives a marketing strategy is prepared to successfully achieve the short and long term objectives
  • Prospective buyers are identified and a detail profile is created
  • Project, facilities , units and  Welcome Center made  customer ready.
  • Staff is hired and training program is instituted
  • Lead generation programs are determined to cost effectively

  •   prospects.
  • Collateral material is created
  • Monitoring system is developed.
  • Timing
  • The preparation of  the SOSPlan can take as little as one month or up to one year. The time it takes to properly gather the information and prepare the SOSPlan depends upon many factors including: scope of project, location, available information, and organization involved, outside influences be they local, national or international.
  • Getting started
  • We discuss the project on the phone. And there is no obligation or 

  •   cost.
  • Determine if we can help.
  • If we can, we schedule a meeting at the property to review the

  •   scope and overall objectives of the project.
  • Within 14 days Global submits a proposal and budget.
  • Upon agreement of the proposal to prepare the SOSPlan we 

  •   commence working on the plan.
There are two important elements to our proposal: 
  • First the preparation of the SOSPlan
  • Second Management and Execution of the SOSPlan


It is Global's objective to assure our clients success and often that requires Global to continue to work with an organization after the SOSPlan's submitted. In this way Global can assure the successful execution of The Plan. When we submit our proposal for the preparation of the SOSPlan, we also submit a proposal for ongoing management of  the Plan. This includes a Tactical Plan, Organization Set Up, on going Management and Execution.

Whether you require a refresher on your current strategic plan or an ongoing professional relationship, Global can help. Contact us to arrange a no cost telephone consultation.
 
 

Contact us to learn how Global Marketing Group can help 
your organization.


 

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