|
SOSPlan™
Making sure your organization
has the best opportunity to
succeed.
Global's SOSPlan™:
-
Situation
We determine the information necessary
to help achieve our success.
This information includes the history
of he property, appraisals, feasibility studies, broker reports, programs
attempted and results, people involved, competition, physical condition,
legal and financial matters. We must begin with an accurate assessment
of the Situation. Every success must begin this way. |
|
-
Objective
| Together we define specific objectives.
Two are done for the long and short term. Depending upon the situation
short term can be within 90 days and long term up to five years. A budget
is prepared to fund the strategies to achieve objectives. |
|
-
Strategy
| Based on the situation and objectives
a marketing strategy is prepared to successfully achieve the short and
long term objectives |
-
Prospective buyers are identified and
a detail profile is created
|
-
Project, facilities , units and
Welcome Center made customer ready.
|
-
Staff is hired and training program
is instituted
|
-
Lead generation programs are determined
to cost effectively
prospects. |
-
Collateral material is created
|
-
Monitoring system is developed.
|
-
Timing
| The preparation of the SOSPlan™
can take as little as one month or up to one year. The time it takes to
properly gather the information and prepare the SOSPlan™
depends upon many factors including: scope of project, location, available
information, and organization involved, outside influences be they local,
national or international. |
|
-
Getting started
-
We discuss the project on the phone.
And there is no obligation or
cost. |
-
Determine if we can help.
|
-
If we can, we schedule a meeting at
the property to review the
scope and overall objectives
of the project. |
-
Within 14 days Global submits a proposal
and budget.
|
-
Upon agreement of the proposal to prepare
the SOSPlan™
we
commence working on the plan. |
There are two important elements
to our proposal:
-
First the preparation of the SOSPlan™
-
Second Management and Execution of the
SOSPlan™.
It is Global's objective to assure
our clients success and often that requires Global to continue to work
with an organization after the SOSPlan™'s
submitted. In this way Global can assure the successful execution of The
Plan. When we submit our proposal for the preparation of the SOSPlan™,
we also submit a proposal for ongoing management of the Plan. This
includes a Tactical Plan, Organization Set Up, on going Management and
Execution.
Whether you require a refresher on
your current strategic plan or an ongoing professional relationship, Global
can help. Contact us to arrange a no cost telephone consultation.
Contact
us to learn how Global Marketing Group can help
your organization.
|