The appeal of barter is attributed to many factors:

• Conserving cash for essential expenditures
• New sales and higher volumes
• Exchange of unused inventory for media, merchandise or services
• Opening new markets for unused room capacity. 

An additional benefit is the users of barter are generally successful business professionals who are qualified prospects to purchase a unit when they utilize their barter and visit resort.

In the case of hotels, timeshare or condo resorts, a developer can use their empty units in trade for advertising (print, radio, television and Internet), which in turn increases traffic for cash sales. Barter credits can be used for furniture, construction, painting, repair, carpeting and other services needed to construct, maintain or expand facilities. This helps cash flow and increases profit margin. Barter finance permits transactions when conventional finance will not work.