What is an SOSPlan™?

A– An SOSPlan™ is a written document, custom designed for your
organization. The Plan is prepared after we conduct extensive research of your Situation, which includes analyzing your product, competition and all relevant facts. We then agree on short and long term Objectives. Lastly GMG creates an innovative Strategy to accomplish the objectives. The plan can be as short as 15 pages and up to 200 pages.
 

How long does it take to prepare an SOSPlan™?

A- It depends upon the project. Basically from the date we are engaged to prepare the plan it can take as little as 15 days or up to 6 months. Generally it takes about 45 days.
 

How much does it cost to have GMG prepare an SOSPlan™?

A- Our initial phone contact is free. If we determine an SOSPlan is required, we agree on a two-day property visit. GMG charges a fee plus expenses for the visit, including a written report and proposal to prepare your SOSPlan. The cost for the SOSPlan will be outlined in the proposal. The cost varies based on the project.
 

What makes your SOSPlan™ so effective?

A- It is simple, honest and by having your team, their peers and respected professionals working together and laser focused on YOUR project creates the best opportunity and atmosphere for success.
 
 

When you take on an assignment what is the overall attitude of Global Marketing?

A- We assume it is our money we are spending and ask ourselves would we commit to this program given the facts.
 

What is the most difficult challenge you have regarding solving a client's problems?

A- Convincing a client what is best for him and his company. Especially when you know the client was given poor advice and based on that advice made poor decisions. When a client is in denial and refuses to rethink about the Situation, revise Objectives or accept innovative marketing strategy.
 

Where did you learn that the SOSPlan™ is the most logical way to problem solve?

A- We developed our own SOSPlan™ about 25 years ago. We reviewed hundreds on marketing and risk management programs developed by America’s best business and strategic thinkers. We became obsessed with discovering the philosophy that would be our roadmap to success. We read the appropriate material and attended seminars on the subject of solving business problems. We met with some of America’s most successful business professionals and asked how they did it. "What was the key element that helped you achieve your success?" It invariably came back it was the Plan. We also confirmed this approach through our peers and clients. 
 
 

Do you prefer working with governments, entrepreneurs or large corporations?

A- No difference.  We learn from each. Generally an entrepreneur is more flexible but has to be more cautious with his marketing dollars. On the other hand a large corporation generally has more funding, needs approval for each move but is in a position to do exciting programs. Governments can be either way. Our diversity of clients works well for our clients, since we learn something from each project.
 

How do you help ‘developers’ decide on the right product?

A- Research, research research. After exhaustive research, we take the consumer position and ask “Would I buy this timeshare, condo, office building, hotel room, home site etc. given these facts?"
 

What does Global Marketing actually do?

A- We problem solve. We discover solutions and develop the marketing strategies to solve these challenges. Often we are asked to execute the program. Depending upon client and situation we can be a co-developer or simply consultants. 
 

We are not a real estate, resort or hotel organization can your SOSPlan™ help us?

A- Yes, we've worked with over 100 organizations not related to the real estate, hotel or resort industry. Such as Governments, Show and Event Planners, Artists, Fine Art Dealers, Auction Houses, Magazines, Industrial and Consumer Products, Commercial Schools and Organizations.
 

Can an SOSPlan™ help an individual?
A- Yes, we are developing a seminar program for individuals and organizations. Program will be a one day seminar that will include: How to Cope with Todays Uncertainties and Discovering the Personal Benefits created by the Tragic Events of 911. If you are interested in attending an SOSSeminar please contact us.