Barter can be a powerful
tool during uncertain times.
Conserving cash and increasing
occupancy
enhances profit potential.
Global Marketing has established
a working relationship with one of America’s most successful barter firms.
We focused on this powerful tool and created special programs for resort,
hospitality and real estate developers to help them conserve cash, increase
visitations and increase occupancy.
The appeal of barter is attributed
to many factors:
-
Conserving cash for essential expenditures
-
New sales and higher volumes
-
Exchange of unused inventory for media,
merchandise or services
-
Opening new markets for unused room
capacity.
An additional benefit is the users of
barter are generally successful business professionals who are qualified
prospects to purchase a unit when they utilize their barter and visit resort.
In the case of hotels, timeshare
or condo resorts, a developer can use their empty units in trade for advertising
(print, radio, television and Internet), which in turn increases traffic
for cash sales. Barter credits can be used for furniture, construction,
painting, repair, carpeting and other services needed to construct, maintain
or expand facilities. This helps cash flow and increases profit margin.
Barter finance permits transactions when conventional finance will not
work.
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Marketing Group
